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«Heybe» coffee packaging design

Viktoria Pavlova
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design Packaging product design 3d modeling blender blender3d graphic design packaging design package product

Дизайн упаковки кофе по-турецки бренда «Heybe»

Линейка упаковок передает атмосферу Турции и идею ручного приготовления через текстуры меди разной степени старения: блестящая новая банка предназначена для молотого кофе, коричневая для зернового, а банка с патиной для зеленого кофе. Чем более умелый человек в приготовлении кофе, тем поверхность его медной турки более «старая». 
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Turkish coffee packaging design of the fictional brand "Heybe"
Master's degree student design project.
The packaging expresses the atmosphere of Turkey and the idea of hand-made cooking through copper textures of various stages of it's aging. The more skilled a customer is in making coffee, the more "old" the surface of his cezve is. A shiny new coffee can is designed for ground coffee, a brown one for coffee beans, and a can with a patina for green coffee. The color matches the complexity of the cooking process.


design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product


Мини-инструкция крепится к банке при помощи съемной бечевки и является как бы старинной книжкой рецептов турецкого мастера. Такой размер позволяет замедлиться, прочитать шаги и рассмотреть иллюстрации.

The mini-instruction is fixed to the jar with removable twine and is like an old recipe book by a Turkish master. This size of instruction allows you to slow down, read the steps and look at the illustrations.
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product

Drip coffee with Turkish spices
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product


Стеллажи для продажи кофе отсылают к небольшим перевозным точкам продаж кофе в Турции, также окрашены в цвета меди. Баннеры для рекламы продукции передают идею о наслаждении процессом, который приводит к идеальной чашечке кофе. 

The coffee shelves refer to small coffee sales points in Turkey, and are also painted in copper colors. Product advertising banners shows the idea of enjoying the process that leads to the perfect cup of coffee by your own hands.


design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product
design Packaging product design 3d modeling blender blender3d graphic design packaging design package product



Thanks for watching!
This student project was created as part of the HSE
2023 Master's Degree course
Pavlova Victoria
«Heybe» coffee packaging design
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Viktoria Pavlova's profile

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Viktoria Pavlova's profile
Saint Petersburg, Russian Federation

«Heybe» coffee packaging design

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